Alpe d'Huez Triathlon boutique 2021

The Alpe d’Huez Triathlon takes a new step forward. To be precise, the ‘Triathlon de l’Alpe d’Huez’ brand gets a makeover with the creation of an E-boutique on and the introduction of the official 2021 cycling jersey. This triathlon boutique celebrates the launch of the 15th edition (registration will open on September 14th) and sets out the image of the race for the coming season, a different one for sure…


The official jersey (unisex) version 2021: a classic

For the third year, the Alpe d’Huez Triathlon presents an official cycling jersey, with a new design in the spirit of the famous 21 bends. This creation becomes a tradition! The colour gradient on the sleeves matches the graphic line adopted for 2021, without compromising the elegance that characterised previous editions. However, for cyclists who want an even more colourful alternative, a BLUE EDITION version is also available. As with the rest of the boutique’s clothing range, the 2021 jersey was designed and produced in collaboration with our partner INVERSE.

The Alpe d’Huez Triathlon product range has been designed by and for triathletes


Comfort, durability… and style

Modern and resistant, all the products in the Alpe d’Huez Triathlon store have been chosen to suit the needs of the triathletes by focusing on durability and comfort.  The textiles used in the manufacturing of each garment, including Lycra, technical materials or cotton, contribute to ergonomics, breathability and lightness according to the performance expected by the athlete. The team in charge of the designs sought to combine simplicity and dynamism while using the colours of the Triathlon.


An online store to meet demand and develop the brand.

The Alpe d’Huez Triathlon Boutique is the logical next step of the development of the event, an ideal way to hit the ground running after the cancellation of the race in 2020. But the arrival of the online store also follows a logic: to channel a growing demand from the triathletes, faithful followers of the event and members of the small community of the Alpe d’Huez Triathlon. An online space dedicated to merchandise also ensures better visibility for the brand. Little by little, the event goes beyond the simple framework of the competition!


Triathlon Boutique 2021