The Triathlon de l’Alpe d’Huez is a festival that is addressed to all profiles of athletes thanks to its 4 races program. The Village Expo is a privileged spot for this entire community of athletes who have come to share an experience at the top. It is also an essential meeting place for specialized brands that came to meet them.


If you are looking for an event to promote your brand and products, here are 3 reasons to choose the Alpe d’Huez Triathlon:

  • Quality Vs Quantity. The organisation deliberately limits the number of stands (on average 20 different stands from 9 to 27m2), in order to allow exhibitors to work serenely and to propose a well-balanced Expo-Village.
  • An attentive audience. With an average stay of 4 days, and an average of 3 people per participant (based on the 2019 satisfaction survey), we welcome more than 10,000 people to the Expo Village. The duration of the event ensures that visitors are ideally prepared to carry out product communication actions, launches or tests.
  • A unique location. Located on the esplanade of the Palais des Sports of the Alpe d’Huez, the Village Expo is the epicenter of the event, between the bib pick-up hall, the finish line, and near the T2 bike park. A complete program of activities organized at the Village Expo keeps the public on site during the week.