OVERSTIM.s and the Alpe d’Huez Triathlon renew their partnership

The story between the Alpe d’Huez Triathlon and OVERSTIM.s continues. Since 2018, the French brand, expert in sports nutrition, has accompanied the participants and the organisation in their respective challenges. But the 16th edition will have a special touch for OVERSTIM.s, which will celebrate its 40th anniversary.

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40 years of excellence and innovation

What better place than the top of the 21 bends to celebrate the 40th anniversary of a historic French brand that is a reference in the sports world? At the end of July, the Alpe d’Huez Triathlon will be the perfect place to pay tribute to OVERSTIM.s. On this occasion, several activities, including product tastings and prize draws, will take place during the event. Faithful to its values, close to the triathletes to help them to exploit their full potential, OVERSTIM.s will also offer its expertise and a series of advice specific to the Alpe d’Huez Triathlon for all distances and all levels.

The Alpe d'Huez Triathlon, one of OVERSTIM.s major events

The relationship between OVERSTIM.s and the Alpe d’Huez Triathlon keeps getting stronger. The event is one of the major events selected by the Brittany-based brand because of its importance in the European calendar, but also because of the common values shared by the two teams: “This partnership represents a great recognition of our know-how and expertise in sports nutrition. It is an opportunity for OVERSTIM.s to cultivate a privileged and unique relationship with the triathletes. We share strong values with the organisers: performance, personal challenge and sporting ethics and we are very proud to accompany them in the preparation of this great competition” explains Fabienne Jego, marketing manager of the brand.

OVERSTIM.s on the supply stations: quality guaranteed

For Cyrille Neveu, the support of OVERSTIM.s has become a guarantee of safety for the organisation: “hydration and nutrition in general are of paramount importance during the Alpe d’Huez Triathlon, where the sometimes extreme temperatures can put triathletes in difficulty. Using quality products at our feed stations, and particularly the OVERSTIM.s Hydrixir energy drink, helps us to limit cases of severe dehydration. We can clearly see the difference. He added: “Furthermore, the satisfaction survey we carry out each year among the participants reveals that the supplies have improved in quality, taste and diversity over the last few years. OVERSTIM.s contributes greatly to this improvement of the triathletes’ experience.

About OVERSTIMS

OVERSTIM.s®, a leading 100% French sports nutrition brand, has been supporting athletes for 40 years. Based in Southern Brittany (Vannes, 56), the company has been managed since 2000 by Frédérique de Saint Ouen. Created in 1982 by her father Daniel de Saint Ouen, the brand first became known thanks to its GATOSPORT®, the first energy cake specially designed for athletes. 40 years later, the brand has grown with more than 300 products adopted by thousands of sportsmen and women, both amateurs and professionals.