It’s the stylistic exercise that agitates the whole organisation team during the summer. Since 2018, each September registration opening has seen the launch of an official jersey, which foreshadows the line to be followed throughout the season. With the help of our official partner INVERSE, the organisation is offering a product that goes far beyond merchandising. This jersey conveys the values of a brand: Alpe d’Huez Triathlon.
Every year, the same challenge
How to reinterpret the official jersey each year, while respecting the standards of sobriety and quality that define the work of the Alpe d’Huez Triathlon in general? In collaboration with INVERSE, the Alpe d’Huez Triathlon team comes up with new concepts but also tries to follow a style and a line that the greatest number of triathletes can identify with: the regulars, the new participants and those who discover the event through this jersey.
A few words from the designer, Marti Milla
“Our main challenge with the design of this jersey, which has become a sort of totem specific to each edition, is to remain sober and coherent while at the same time innovating. This year, we decided to base our design on two current market trends: the use of gradients and light tones. Based on our experience, we know that the Alpe d’Huez Triathlon community prefers a jersey with a simple, elegant overall look. It’s the details and discreet patterns that allow us to give a more personal touch. Here, the element that helps you identify with the legend of Alpe d’Huez is the bend that marks the jersey, but is also available in a very fine, light pattern.
The originality of 2025 lies in the choice of mauve as the point of union between the Light and Dark versions. Up until now, we’ve been rather reluctant to use colours that don’t belong to the event’s graphic guidelines, but the Alpe d’Huez Triathlon brand is starting to consolidate itself as such. We can start taking liberties without altering its foundations. In reality, this mauve is a precise mix between blue and red, the brand’s main colours.”
The main specs of the Official Jersey 2025 (unisex)
- INVERSE quality and finish. Elite Aero model.
- 130 grams
- Ultralight Lycra sleeves with silicone band for a perfect fit and greater aerodynamics.
- COOLTECH fabric for the back: aerodynamic and breathable (the jersey combines a total of 4 fabrics to offer comfort, lightness and breathability, with a fit to suit all body shapes)
- 3 rear pockets equipped with the ISP – Inverse Safe Pocket – security system, so you can store your belongings safely without the risk of losing them.
- Sublimation printing (intense, long-lasting colours) using eco-friendly inks
- Price: €70
