The Village Expo of the Alpe d’Huez Triathlon 2024 will take up residence for five days from July 22 to 26, at an altitude of 1,800 metres. The Village Expo is the epicenter of the event and is not only a trade show packed with brands and products, but also a place where the entire triathlon world can meet, make contacts and share their passion. Here’s what makes it unique!
Happy few exhibitors, happy crowds!
In order to guarantee the quality of the welcome and to enable all visitors to really enjoy the stands, the organization deliberately limits the number of exhibitors: only twenty or so pitches are allocated, at accessible rates to boot (from €960 for 5 days). For exhibitors, limiting the number of sites is a guarantee of success, as the offer is narrowed down to emblematic triathlon brands.
Given that, on average, participants stay in Alpe d’Huez for four days and are accompanied by three other people, this means that nearly 20,000 visitors will pass through the aisles of the Village Expo during the event. In addition to volume, the quality of contact is at stake here. Brands have a great workspace at their disposal, whatever their needs (product presentation, brand awareness, direct marketing, contacts acquisition…).
A village of services and entertainment
Located just a few metres from the finish line of all races and the T2 bike park, the Village Expo is the vibrant heart of the event. With its bar, official boutique, bike repair shop, activities and games for children, France Bike Rental stand (the triathlon’s official rental company), free running yoga classes, Overstim.s product tastings, athlete interviews and giant screen (the perfect place to watch the M and L triathlons live!), the event is sure to be an unforgettable experience. Far from being just a brand showroom, the Village Expo is a place where the Alpe d’Huez Triathlon community lives and breathes.
"The Alpe d'Huez Triathlon Village Expo is special in that it is spread over the five days of the event, from Monday to Friday. Thanks to its duration, we can program many events, which maintains a dynamic for exhibitors and visitors alike. We prioritize quality by applying the principle of a single brand per stand, which gives brands and products greater visibility. A life of its own is created in the Village Expo throughout the week. As in the streets of Alpe d'Huez, the atmosphere is special thanks to the triathletes, who are more relaxed and available."
